The Conversation
International · 3 hrs ago
✦ 78◉ Centre
How bait-and-switch sales tricks make us click on online ‘bargains’ – and what to do about it
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Quality 78/100
Partisan intensity 35/100
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◉ Centre ✓ Fair headline
The article explains how online retailers use bait-and-switch tactics to lure customers with artificially low advertised prices that change when users select the actual product, and discusses consumer protections against such deceptive practices.
How bait-and-switch sales tricks make us click on online ‘bargains’ – and what to do about it
Polina Tankilevitch/Pexels, CC BY
You’re browsing a major online marketplace for a warm winter jacket, when a sponsored listing catches your eye: a black, fleece-lined jacket, prominently priced for sale from A$18.99 each. It’s just what you want. So you click through, ready to grab a bargain.
But when you land on the page, then select a jacket from the drop down menu, the price instantly jumps to $39.99.
It turns out the $18.99 was actually for a different product – a waterproof storage bag –
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