The Hill
US · 4 hrs ago
✦ 75✓ Factual
Hooters aims to rebrand as family-friendly restaraunt
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Quality 75/100
Partisan intensity 15/100
ObjectivePartisan
Low partisan intensity — consistent with factual reporting✓ Fair headline
Hooters' CEO Neil Kiefer has announced the restaurant chain is working to rebrand itself as a family-friendly establishment, shifting away from its traditional image.
Hooters aims to rebrand as family-friendly restaraunt
Hooters is attempting to shift its brand image, according to CEO Neil Kiefer.
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