Hong Kong Shopping Festival eyes Asean expansion, with Singapore, Malaysia first

An annual e-commerce shopping festival supporting Hong Kong’s small and medium-sized enterprises will expand into the Asean region for the first time via Singapore and Malaysia, with plans to include other countries in future. The Trade Development Council, the organiser, said on Tuesday that the third edition of the annual Hong Kong Shopping Festival, launching next month, had attracted a record number of local brands across its mainland China and Asean editions this year. The annual…