Hong Kong-based rice ball chain prepares supplies for US push

Food & BeverageHyakunousha aims to secure fields in Niigata and beyond for Japanese riceHyakunousha International sells premium onigiri rice balls at $7.00 to $7.50 a piece in the U.S. (Hyakunousha)YUGO TAKAGAKIAugust 8, 2026 14:03 JSTNIIGATA, Japan -- Hyakunousha International, an operator of onigiri rice ball shops, is working to build a stable rice procurement system with the launch of a new company in Japan's Niigata prefecture to oversee producing and marketing.