MarketWatch
US · 2 hrs ago
✦ 72◉ Centre
Here’s how Gap’s yoga-wear maker Athleta went from must-have to ‘generic’
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Quality 72/100
Partisan intensity 35/100
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◉ Centre ✓ Fair headline
Athleta, Gap's yoga-wear brand, has failed to recover as planned after attempting to broaden its market appeal, instead becoming a generic option that lacks distinctive positioning.
Here’s how Gap’s yoga-wear maker Athleta went from must-have to ‘generic’
Athleta’s expected recovery has been pushed out for three straight years, as an attempt to widen its appeal ended up “appealing to no one in particular.”
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