Business Insider
US · 2 hrs ago
Here's how CEOs can talk about layoffs without saying 'lower-value human capital,' 3 PR experts say
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Here's how CEOs can talk about layoffs without saying 'lower-value human capital,' 3 PR experts say
Bill Winters used the phrase "lower-value human capital" to refer to employees he was planning to lay off.
Bloomberg/Getty Images
CEOs are getting creative with the labels they use for laid-off workers, like "lower-value human capital."
PR experts said phrases like these can affect a company's long-term success, from hiring to team morale.
Their biggest suggestion: Don't blame AI for C-suite decisions.
If you've been on the internet in the last week, you may have seen Standard Chartered CEO Bi
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