Head to Hannam for Korea's hottest homegrown labels

Many know Hannam-dong as one of Seoul's wealthiest neighborhoods, a hilly pocket of Yongsan-gu lined with embassies and diplomatic residences. Designer flagships, art spaces and boutiques share the same slope, drawing the fashion-conscious to explore its alleys and enjoy one of the capital's quieter shopping experiences. The elbow room is what matters for travelers weighing Hannam against Seongsu-dong. Seongsu now absorbs a large portion of Seoul's shopping tourism and pop-ups, and weekends ther