Business Insider
US · 18 mins ago
Haribo is using mystery bags and pick-and-mix walls to turn its first US stores into Instagrammable marketing machines
Haribo is opening its first retail stores in the US, designed to help fuel its growth with American consumers.
Haribo
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"Kids and grown-ups love it so," the ad jingle goes.
Now, the German sweets brand Haribo is betting Americans love it enough to make a trip to its first-ever dedicated US stores.
Opening next month in Central Valley, New York, and Wrentham, Massachusetts,…
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