GRWM to cosmeticorexia: Why doctors are worried about children’s growing skincare obsession

When filmmaker Farah Khan recently revealed that she does not allow her daughters to wear makeup because they are still underage, her remark resonated with many parents. Stressing that there is an appropriate age for everything, she reflected a concern shared by countless families navigating a world where children are increasingly exposed to beauty trends.Yet, that parental instinct contrasts with a rapidly evolving cosmetics industry. Today, several brands market “non-toxic”, “clean”, and “kids-safe” makeup products specifically for children between the ages of six and sixteen. The influence of social media has only accelerated this shift. Platforms are flooded with GRWM (Get Ready With Me) videos, skincare hauls, and beauty tutorials created by influencers as young as 10.DISCLAIMER: This