The Conversation
International · 59 mins ago
✦ 75◉ Centre
Grattan on Friday: As Labor struggles with budget backwash, One Nation surfs a wave
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AI Analysis
Quality 75/100
Partisan intensity 45/100
ObjectivePartisan
◉ Centre ✓ Fair headline
The Albanese government's strategy of engaging social media influencers for budget promotion has backfired as One Nation capitalizes on public discontent, while the government struggles with the political fallout from its latest budget announcement.
Grattan on Friday: As Labor struggles with budget backwash, One Nation surfs a wave
One way the Albanese government has recently tapped into social media audiences for its budgets is by inviting “influencers” to Canberra for the event. This broadens the audience and often garners favourable publicity.
This year, the prime minister gave a promo at the start of Toilet Paper Australia’s budget podcast, Talking Sh!t, “Hi I’m Anthony Albanese – make sure you’re following Toilet Paper Australia”.
But social media, of course, is a horse for hire. Post this budget the government was
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