Yanolja Research has released its inaugural Global Festival Attractiveness Index, which ranks 560 major festivals worldwide based on attractiveness and popularity using social media data in 14 languages. The Coachella Valley Music and Arts Festival topped the ranking, followed by Japan's Summer Sonic and Rock in Japan festivals. Japan had the strongest presence in the global top 20 with seven festivals, ahead of the United States with four. Among South Korean festivals, Waterbomb Seoul ranked 16