Govt tightens rules on AI content, cuts removal deadline from 36 hrs to 3

The Centre has enacted or strengthened rules including IT Rules to curb AI‑generated deepfakesThe government has tightened rules for social media platforms to tackle AI-generated deepfakes and other synthetically generated content, including fake audio, video and text.Under amendments to the IT Rules made in February, platforms must clearly label permissible AI-generated content and ensure it carries traceable metadata so users can identify “synthetically generated material”.The amended rules require platforms to take measures against unlawful AI-generated content, including deepfakes, child sexual abuse material, non-consensual intimate images and AI-based impersonation. Platforms must also inform users about the “legal consequences” of creating or sharing unlawful AI-generated content.Th