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The Verge
The Verge
US · 2 hrs ago
75◉ Centre
Google Search’s AI evolution includes more ads
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AI Analysis
Quality 75/100
Partisan intensity 35/100
ObjectivePartisan
◉ Centre ✓ Fair headline

Google is integrating AI-powered chatbots into its search ads, allowing Gemini to generate custom product explanations and recommendations when users search for items.

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Google Search’s AI evolution includes more ads
Some ads will have chatbots built in. | Image: Google Google's AI-powered Search era apparently also extends to its ads. Now, when you search for a product, Google's Gemini AI chatbot will surface relevant items and generate a "custom explainer" about why you should purchase a specific one. The update comes just one day after Google revealed a new Search box for larger, more conversational queries, along with a focus on AI-generated results. In an example shared by Google, someone searching fo
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