The Verge
US · 2 hrs ago
✦ 75◉ Centre
Google Search’s AI evolution includes more ads
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Google is integrating AI-powered chatbots into its search ads, allowing Gemini to generate custom product explanations and recommendations when users search for items.
Google Search’s AI evolution includes more ads
Some ads will have chatbots built in. | Image: Google
Google's AI-powered Search era apparently also extends to its ads. Now, when you search for a product, Google's Gemini AI chatbot will surface relevant items and generate a "custom explainer" about why you should purchase a specific one.
The update comes just one day after Google revealed a new Search box for larger, more conversational queries, along with a focus on AI-generated results. In an example shared by Google, someone searching fo
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