Business Insider
Business Insider
US · 55 mins ago

Good things are coming in smaller packages as household budgets tighten

Coke is going big on mini cans. Jeffrey Greenberg/Universal Images Group via Getty Images Consumer product companies are finding success in designing pack sizes for two different economic realities. Jumbo offerings continue to attract wealthy shoppers, while tighter budgets call for smaller formats. As prices spiral higher, shoppers still want nice stuff — even if they may be getting less of it. Little treats are getting littler. With US shoppers under seemingly never-ending strain, large…
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