Glossier’s big brand revamp begins with a juicy ode to its New York City roots

New York City is lending its iconic I <3 NY logo to your lips.  For her first brand campaign since joining the company three months ago, Glossier’s new chief marketing officer, Nicole Solórzano, is utilizing an iconic Milton Glaser design on its new “I <3 NY” balm dotcom as a juicy ode to the brand’s New York City roots. It’s also the inspiration for a broad campaign rollout across retail, social, and the website that pays tribute to the city, where the company launched. But after years of…