Variety
US · 2 hrs ago
Gen Z Leans Hard into Nostalgia to Spur Music and Content Discovery: Study
The heart-tugging pull of nostalgia tugs hardest on Gen Z, according to a study involving three generations of consumers in the U.S., U.K. and Australia. “Then is Now: A Study on Modern Nostalgia” surveyed 1,800 people, evenly divided among the U.S., U.K. and Australia and among Gen X, Millennial and Gen Z consumers. The study […]
Do you trust Variety?
Sign in to rate
Discussion 0 comments
Sort:
?
No comments yet — be the first to start the discussion!