FTC sues Amazon, accusing the ecommerce giant of misleading advertisers

A worker sorts packages on Amazon Prime Day in New York, July 8, 2025.Klaus Galiano | Bloomberg | Getty ImagesThe Federal Trade Commission on Monday sued Amazon, alleging the e-commerce giant "misled advertisers" about its sponsored ads pricing and auction systems, the company confirmed. The lawsuit argues that advertisers were harmed by a "company-wide effort to deceive" them, including a change it made in 2018 to its auction strategy. This is breaking news. Please refresh for updates.