Froo debuts food truck concept in Romania

15 July 2026 Froo has launched its first food truck in Romania, expanding beyond its network of convenience stores with a new mobile retail concept. The food truck is operating in the Fan Zone in George Enescu Square in Bucharest until July 20, serving visitors attending football match screenings. The food truck offers hot dogs, pizza, other hot meals, and cold drinks, allowing visitors to purchase food and beverages without leaving the event area. The launch comes as Froo's Romanian network has grown to more than 230 convenience stores in just over two years since entering the local market. According to the company, the mobile format is designed to bring its convenience retail offering to sports events, festivals, and other outdoor gatherings, responding to growing demand for quick food a