From thrift to taste, resale reshapes how consumers shop

Despite weekly drops from fast-fashion brands and fast-moving trend cycles, a growing number of consumers are shopping differently. For Generation Z, shopping is less about browsing department stores or following platform rankings and more about "digging," scouring secondhand platforms and shops to unearth pieces that match their taste. That shift, driven by rising living costs and value-driven spending, has pushed secondhand consumption out of the margins and into the mainstream. The numbers ba