Sydney Morning Herald
AsiaPac · 1 hrs ago
✦ 75◉ Centre
From protein Weet-Bix to protein coffee, food makers are cashing in on Australians’ body dreams
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Quality 75/100
Partisan intensity 35/100
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◉ Centre ✓ Fair headline
Australian food manufacturers are launching an increasing variety of protein-enriched products across multiple categories to capitalise on consumer interest in fitness and nutrition.
From protein Weet-Bix to protein coffee, food makers are cashing in on Australians’ body dreams
Protein water, protein cereal, protein popcorn and protein jelly: the recent flood of products boasting this macronutrient has astonished even those in the industry.
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