From Faker photos to digital cosplay, Samsung puts 3D signage on display

Samsung Electronics showcased its glasses-free 3D display technology through interactive gaming experiences at Gamescom 2026, demonstrating its potential as a business-to-business retail and exhibition solution. At its largest-ever booth at the gaming event in Cologne, Germany, Samsung used Spatial Signage to create fan experiences in partnership with esports team T1 and Pearl Abyss’ open-world action-adventure game “Crimson Desert.” Spatial Signage is a glasses-free 3D display designed to give