CEO JT Batson is preparing for the World Cup and the attention it will bring to US Soccer. Colin Hubbard/USSF/Getty Images US Soccer CEO JT Batson aims to capitalize on the World Cup's immense attention. He said he's building for what comes after the World Cup, not just the event itself. Batson said he often looks to business for lessons that might apply to US Soccer. When JT Batson thinks about the FIFA World Cup, he compares it to an IPO. The head of US Soccer, the sport's governing body, re