Food packaging is entering a new era of scrutiny

For a long time now, food packaging has been treated as a relatively isolated and low-priority business decision. Marketing teams care about how it looks and feels to a consumer making a split decision. Procurement cares about cost and shelf-life. Over the past decade, sustainability teams entered the conversation, often with a narrower mandate: Reduce waste, reduce carbon emissions, and respond to growing consumer pressure. But for the vast majority of companies, packaging has remained an…