FIFA mulls stake sale through new $20 billion entity, source says

Soccer Football - FIFA World Cup 2026 - Final - Spain v Argentina - New York/New Jersey Stadium, East Rutherford, New Jersey, U.S. - July 19, 2026 Pitch staff carry the FIFA logo on the pitch before the match REUTERS/Mike Segar 28 Jul 2026 10:29PM (Updated: 28 Jul 2026 10:33PM) July 28 : FIFA is planning to sell a significant minority stake in a new commercial entity with a valuation of about $20 billion, a source familiar with the matter told Reuters on Tuesday.World soccer's governing body is working with bankers at JPMorgan to raise billions of dollars by bringing in external investors to take as much as a 20 per cent stake in the new entity, the source said, adding that former Liberty Media CEO Greg Maffei has been involved as a commercial adviser on the creation of the FIFA enterprise