Channel NewsAsia
AsiaPac · 1 hrs ago
Fencing-USA Fencing bets on LA 2028 Games to break into mainstream American sports
Aug 20 : USA Fencing CEO Phil Andrews is betting the run-up to the 2028 Los Angeles Olympics can make the traditionally niche sport more widely popular in America, hoping that growth can reach beyond its affluent base.A report by USA Fencing published this month shows its membership has reached an all-time high of 45,157, supported by a record 752 affiliated clubs across the country, which already surpasses the body's original target of 700 expected by 2028.The American fencing governing body is now targeting 70,000 members ahead of the home Games, while its commercial push has also expanded, with marketing and communications projected to generate $2.8 million in the coming season.Andrews, who has led USA Fencing since 2022, said the federation had made a deliberate effort to market fencin
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