Fanta is building its own Halloween universe after teaming up with Chucky and M3gan

Coca-Cola's Fanta is creating its own scary characters for Halloween as part of a world-building exercise. Fanta Coca-Cola's Fanta is styling itself as an entertainment brand with four new characters for Halloween. The soda brand wants to build a "universe" of products and experiences that'll endure past Halloween. It's a shift toward Fanta being a creator in its own right, not just a collaborator with Hollywood. After doing tie-ins with iconic scary movie characters like Chucky and M3gan,…