Expert Analysis: El-Sayed No Match for Ossoff’s Looksmaxxing Aura

The Georgia Democrat has beefed up, elevated his grooming routine, and hired a makeup artist. Competitors are struggling to keep up. Instagram / Jon Ossoff, Abdul El-Sayed Jon Ossoff is mogging his way to the top. The Democratic senator from Georgia is on track to win reelection in November. He is increasingly viewed as a candidate to watch in 2028. Many attribute Ossoff's political strength to his embrace of "looksmaxxing," the internet subculture devoted to optimizing physical attractiveness. Journalists and other Democrats rave about his "beefier physique" and "square-jawed" visage. He's been described as a "hot Atticus Finch" who belongs in a Vogue ad. Ossoff, 39, has completely transformed himself since running for Congress (unsuccessfully) in 2017. In addition to beefing up and eleva