Exclusive-Amazon's Bezos pushes Prime Video redesign focused on AI

SAN FRANCISCO, July 23 : Jeff Bezos has identified a new, high-profile platform to help showcase the hundreds of billions of dollars Amazon has bet on artificial intelligence: Prime Video.The Amazon founder and executive chairman pushed Prime Video head Mike Hopkins to overhaul the streaming service so that AI is front and center, according to four people with direct knowledge of the matter.The resulting project, known internally as Lighthouse, would shine a light on Amazon’s AI capabilities for the more than 200 million consumers who use Prime Video. Lighthouse is viewed as one critical piece in Amazon’s companywide efforts to elevate the company’s stature in artificial intelligence, as competitors like OpenAI and Anthropic speed ahead, the people said. Other AI initiatives, such as the m