European heatwaves drive summer tourists to cooler north

European holidaymakers worn down by recurrent heatwaves are currently snubbing Mediterranean destinations for northern climes in hopes of cooler temperatures, but it remains to be seen whether it is just a fad or a durable shift in the tourism market. With temperatures in the European summer regularly climbing up towards 40 degrees Celsius (100 degrees Fahrenheit), cool has become cool. This year, visitors “have been telling me that they have escaped the heat in southern parts of Europe”,…