Business Insider
US · 36 mins ago
✦ 75◉ Centre
e.l.f. Beauty plans more price cuts to court increasingly cost-conscious shoppers
75Quality
0Ratings
0Comments
AI Analysis
Quality 75/100
Partisan intensity 25/100
ObjectivePartisan
◉ Centre ✓ Fair headline
e.l.f. Beauty is implementing price cuts on select products to appeal to cost-conscious consumers, following a successful pricing test on its Halo Glow product that drove a 40% sales increase.
e.l.f. Beauty plans more price cuts to court increasingly cost-conscious shoppers
e.l.f. Beauty will be cutting prices on some of its products
Monica Schipper/Getty Images for The Business of Fashion
e.l.f. Beauty plans to slash prices on some products in response to more price-sensitive consumers.
A price-cut test on its Halo Glow skin tint led to a nearly 40% increase in sales.
Higher gas prices are forcing households to pull back on discretionary purchases.
As gas prices climb and wallets tighten, e.l.f. Beauty is discovering that shoppers still want their glow — just at
Discussion 0 comments
Sort:
?
No comments yet — be the first to start the discussion!