Business Insider
US · 5 hrs ago
Drake's chart-topping new albums prove he's music's most cynical businessman
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Drake's chart-topping new albums prove he's music's most cynical businessman
Drake performs at London's 2025 Wireless Festival.
Simone Joyner/Getty Images for ABA
Drake dominated the Billboard 200 this week, debuting three new albums in the chart's top three.
Drake has long been criticized for his more-is-more strategy, yet he continues to double down.
The rapper has built a career that no longer requires fan approval or critical acclaim.
Three new albums, two and a half hours of music: Drake's latest strategy for chart dominance definitely paid off, even if his method
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