Business Insider
Business Insider
US · 3 hrs ago

Dolly Parton’s smartest business move was saying no to Elvis Presley

Dolly Parton and Elvis Presley. George Rose/Bettmann/Getty Images In the 1970s, Elvis Presley wanted to record a cover of Dolly Parton's "I Will Always Love You." Parton declined because Presley asked to split the publishing rights. The risky move paid off when Whitney Houston's version of the song became a bestselling hit. In what world does a young, sequined country singer with just a handful of chart-toppers to her name turn down a special request from the King of Rock? In Dollywood, of…
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