Dire straits: Brand on the run as Trump suggests Hormuz can be renamed in his honor

Trump’s latest push to rename the Strait of Hormuz adds another chapter to his growing campaign of political branding and geographic renamingTOI correspondent from Washington: Donald Trump has rescued a canal, invaded a country, conquered a gulf, annexed a lake -- at least on American maps -- and put his name on a performing-arts center. He now appears to have set his sights on the hottest waterway on the planet.The MAGA boss suggested on his social media account on Wednesday that the Strait of Hormuz could be renamed the “Trump Strait” -- because if you cannot solve a problem, you can at least rename it.The proposal is the latest addition to what has become an extraordinary Trump-era renaming and branding binge. In January 2025, Trump ordered the Gulf of Mexico renamed the Gulf of America