Didi’s 99 Bets Big on Grocery Delivery in São Paulo

Brazil · Tech Key Facts —Investment. 99 is deploying R$100 million to launch and scale 99Compras across São Paulo and more than 20 surrounding municipalities. —Merchants. The service aggregates roughly 3,000 retailers including Carrefour, Atacadão, Americanas, Cobasi, Petz, and St. Marche. —Incumbent. iFood controls about 80 percent of Brazil’s food delivery nationally and roughly two…