DeepSeek's AI models are about to cost four times more

Prices at off-peak hours will be half the peak-hour pricing. Leon Neal/Getty Images DeepSeek made its name offering far cheaper AI services than its pricier western competitors, but the cheap ride appears to be at an end. The company has started telling customers to prepare for significant price rises with the advent of its latest model. With the announcement of DeepSeek V4 Pro, the company is raising its API pricing fourfold. The company said it's adopting a new peak and off-peak pricing to "allocate resources more reasonably." Starting on August 16, the DeepSeek V4 Pro model will cost $3.96 for 1 million output tokens at peak hours, more than four times the current rate of $0.87. It will cost you half that amount ($1.98) during off-peak hours. Meanwhile, the DeepSeek V4 Flash model will