The Korea Herald
AsiaPac · 23 mins ago
Decaf demand surges in coffee-crazed Korea
In a country where the average person drinks 416 cups of coffee a year, the fastest-growing order at the counter is the one without the caffeine kick. Decaffeinated coffee, long dismissed as a fallback for pregnant women and the caffeine-sensitive, has emerged as one of the hottest growth categories in Korea's cafe industry, powered by consumers who want a cup of coffee in the evening without a sleepless night. The numbers show demand rising fast. Korea imported 5,387 tons of decaffeinated coffe
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