ABC News Australia
AsiaPac · 1 hrs ago
✦ 78◉ Centre
Deadly walk framed as a 'step count' boost in Tourism Australia post
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AI Analysis
Quality 78/100
Partisan intensity 35/100
ObjectivePartisan
◉ Centre ✓ Fair headline
Tourism Australia promoted a challenging Tasmanian multi-day hike on social media with picturesque imagery, but the walk is one of Australia's most dangerous bushwalks and has resulted in deaths, raising questions about safety framing in tourism marketing.
Deadly walk framed as a 'step count' boost in Tourism Australia post
It looks beautiful in the Instagram post with blue skies and picturesque tarns carved by glaciers. But read further and the multi-day Tasmanian hike is considered one of Australia's most challenging bushwalks. In fact, it can be deadly.
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