Business Insider
US · 1 hrs ago
David Protein founder's candy launch is full of AI typos. The brand's president says it's intentional 'rage bait.'
HallPass' launch featured lots of AI-generated typos. Its president said they were "rage bait."
HallPass
When HallPass launched on Monday, its product image was full of AI-generated typos.
The new lower-calorie brand comes from David Protein's parent company, and is cofounded by David's CEO.
HallPass president Michael Tierney told Business Insider that the AI flubs were "a little bit of internet rage bait" that "worked."
In HallPass' product shot, sugar is "suger," and package is…
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