CNBC
US · 3 hrs ago
✦ 78◉ Centre
Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTube
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Quality 78/100
Partisan intensity 25/100
ObjectivePartisan
◉ Centre ✓ Fair headline
Media companies showcased creator content as a significant advertising category at their annual upfront presentations to advertisers this week, positioning it as an important vehicle for reaching younger demographics.
Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTube
In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for reaching younger audiences.
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