Cracker Barrel CEO Departs After Leading Failed Brand Makeover Attempt

Cracker Barrel CEO Julie Masino, who spearheaded a failed “woke” rebrand last year, will step down from her position on Aug. 10, according to a Monday press release.Masino, who served three years with the company, sparked a storm of backlash with her attempts to modernize Cracker Barrel’s branding in 2025. The company’s stock plummeted after the change, with shares losing more than half their value, according to the Wall Street Journal (WSJ).Cracker Barrel’s Board of Directors has now appointed David Deno, a former CEO of Bloomin’ Brands, to take Masino’s place, the press release stated. Deno has 40 years of experience in restaurants and retail, including a leadership role at Best Buy. Masino will stay with the company in an advisory position until early October to facilitate an easier tra