Coupang expands global shelf with over 600 overseas brands

E-commerce giant Coupang said Monday that hundreds of global brands have joined its cross-border shopping service, Rocket Jikgu, broadening Korean shoppers' access to brands with a following abroad. Launched for US products in 2017, the service has since expanded to include goods from Japan and Hong Kong. More than 600 new brands have signed on this year alone, extending Coupang's lineup beyond food and supplements to beauty and fashion, the company said. Exemplifying the push is J.Q. Dickinson