Costco shoppers psyched for throwback fashion as Gen X status symbol sells out

They’ve got spirit; yes, they do! This past weekend, thousands of Gen X shoppers descended on Costco stores nationwide to procure the discount superstore’s latest viral hit: Esprit sweatshirts featuring the same crayon-colored logos made famous in the 1980s. Every colorway and every size of the fleece crewneck has already sold out online. The 1980s status top is now a Costco staple at $16.99. TikTok/only.costco.clothes “Gen X, could we have ever imagined an Esprit sweatshirt would be $16.99 at Costco?” asked Michelle Jenkins, a former tech publicist who founded the West Coast blog Daily Waffle. Jenkins posted pictures of the cozy retro top in three shades — cobalt blue with navy embroidery, chalk white with rainbow letters, and alpine green with white letters — to the delight of over 360,0