Consulting's race to become AI native

Getty Images; Rebecca Zisser/BI It's a question as old as the industry itself: What does a consultant actually do? Traditionally, consultants have acted as an external support system, called in to crunch the numbers, trim head count, or identify growth opportunities. Now, AI is reshaping what clients want from consultants and how work gets done, creating a new job profile that blurs the lines between tech and consulting. Instead of generalist teams producing research and strategy decks,…