A federal court in Australia found that Coles supermarket misled consumers through fake discount promotions in its 'Down Down' campaign, damaging the reputation of the country's major supermarket chains.

The Guardian

Reputation of Australia’s big supermarkets takes another hit as federal court finds Coles misled shoppers by promoting fake discounts

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Coles’s “Down Down” promotion is one of Australia’s best known campaigns. But the supermarket has been caught red-handed after a federal court judge found Coles misled shoppers by promoting fake discounts.
Through its proceedings, Australia’s competition regulator has given consumers an intriguing look-