The Conversation
International · 37 mins ago
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Coles’ discounts misled shoppers, court rules. It could face hundreds of millions in fines
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An Australian Federal Court has ruled that supermarket chain Coles misled customers with false discount claims, finding 13 of 14 sample sale tickets examined were not genuine discounts. Coles now faces potential fines of hundreds of millions of dollars in what the ACCC is pursuing as a landmark consumer protection case.
Coles’ discounts misled shoppers, court rules. It could face hundreds of millions in fines
Coles has been found to have misled its supermarket customers over discounts – and could now face hundreds of millions of dollars in penalties.
In a landmark case, Federal Court Justice Michael O'Bryan found 13 out of 14 sample sale tickets examined in the case had not offered genuine discounts, because Coles had not sold the products at a higher price for a reasonable period before promoting them with “Down Down” discounts.
In 2024, consumer watchdog the Australian Competition and Consumer Com
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