Climate doom may discourage climate action, but there’s a way to counter it

Strikernia/Shutterstock Every summer is getting hotter. Wildfires are blazing, and the worst is yet to come. There’s nothing to be done – we’re doomed! Sound familiar? This “climate doom” narrative can dominate the news cycle, particularly on social media, which is known to attract negativity. Climate doom can be a powerful argument for doing nothing. If people believe the climate crisis is already beyond repair, they may conclude that efforts to cut emissions or adapt to a changing world are…