Claire's revamps piercing experience for Gen Alpha, but brand nostalgia spans generations

Teen accessories and jewelry retailer Claire’s said its stores will undergo a “glow-up,” one year after it filed for Chapter 11 bankruptcy. The company, which moved from Hoffman Estates to Rosemont earlier this summer, plans to invest in its piercing services and in-store experience, starting this month. The transformation will happen across Claire’s 900 locations in the U.S. and Canada, according to a news release. The Chicago area has 19 locations, including one at Water Tower Place. “We…