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South China Morning Post
South China Morning Post
AsiaPac · 42 mins ago
78◉ Centre
Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane
78Quality
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AI Analysis
Quality 78/100
Partisan intensity 35/100
ObjectivePartisan
◉ Centre ✓ Fair headline

Chinese fast-fashion retailer Shein has acquired Everlane, an eco-conscious clothing brand founded in 2011 that positioned itself as an ethical alternative to fast-fashion, in a deal confirmed by CEO letter to employees.

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Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane
Everlane, the retailer that bucked the fast-fashion industry by promising affordable ethically sourced and sustainable clothing, is being acquired by the king of fast-fashion, China’s Shein. A letter to Everlane employees from CEO Alfred Chang confirming the deal was obtained by Associated Press on Friday. Everlane did not disclose a purchase price. Shein declined to comment. Everlane was founded in 2011 by Michael Preysman and Jesse Farmer with a mission to produce eco-friendly and affordable..
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