World Cup 20262 brands' combined market share rivals Adidas and NikeKelme outfits the Bosnia-Herzegovina national team, while Portugal wears the Puma logo. © ReutersKOSUKE TOSHI and TOMOKO WAKASUGIJune 13, 2026 01:37 JSTBERLIN/SHANGHAI -- The Chinese-owned sportswear brands Puma and Kelme are making China a formidable player in soccer uniforms, outfitting 27% of the World Cup teams this year.Read NextBig in AsiaWorld Cup tests Lenovo's ambitions to challenge AI championsWorld Cup 2026Uzbek World Cup debut shows maturity as clubs seek private fundingWorld Cup 2026Sony cuts wait times for World Cup replays with updated AI techWorld Cup 2026World Cup tests Asia's appetite for costly broadcast rightsMedia & EntertainmentDAZN forgoes World Cup broadcast exclusivity to expand reach in JapanConst