Nikkei Asia
AsiaPac · 3 mins ago
✦ 65◉ Centre
China ice cream chain Mixue takes page from Labubu with Snow King merch
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AI Analysis
Accuracy 65/100
Partisan intensity 25/100
ObjectivePartisan
◉ Centre ✓ Fair headline
Chinese ice cream chain Mixue is launching merchandise inspired by Snow King, following a similar strategy used by toy brand Labubu to diversify revenue streams beyond its core product.
China ice cream chain Mixue takes page from Labubu with Snow King merch
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